Finalists will be assessed on a one hundred point scale. The breakdown is as follows:
- 10% based on number of public votes received.
- 40% based on the written submission made by finalists:
- 10% on content
- 10% on professionalism
- 10% on effort
- 10% is the submission is received on time
- 50% based on Mystery Shopper analysis and survey by HOED Mystery Shopping.